Media Contact: Anantha Jagadeesh 
Traverse Analytics Incorporated 
Email: communications@traverseanalytics.org
Address: The Ampersand Building, 112 4 Ave SW, 
Calgary, AB 
T2P 3N3 

Business Website: https://traverseanalytics.com  

About the Company 
Traverse Analytics Inc. is a digital literacy company that develops innovative tools to help communities and organizations mitigate disaster risks proactively. Based in Calgary, Alberta, Traverse Analytics stems from its deep connection to vulnerable communities, data-driven innovation and strong commitment to public safety. Their flagship tool, the Pre-Disaster Analytics Mapping System (PDAMS), helps municipalities, Indigenous communities and industries anticipate, plan for and reduce the impact of natural disasters. Traverse Analytics is supported by Avatar Innovations and Alberta Innovates, whose investment in emerging technologies and community resilience has helped contribute to the success of the application development.  

History 
Founded by Amber Rushton, an expert in emergency management and public safety, Traverse Analytics emerged from firsthand experiences in disaster response and a recognition of the need for proactive risk management tools. The company’s inception was driven by the observed gaps in data collection and analysis, particularly in Indigenous communities and municipalities reliant on aging infrastructure. Traverse Analytics aims to bridge these gaps by providing actionable insights that promote life safety and resilience. 

Mission Statement 
To provide our customers with a pre-disaster analytics mapping system (PDAMS) that anticipates what will happen, when it will happen, and why, serving as a sustainable bridge between vulnerable communities, aging infrastructure, and disaster resilience. 

Vision Statement 
We believe in empowering communities and corporations to traverse evolving risk landscapes, provoke data-infused decisions, and prescribe enriched action. Our work centers on preserving lands, cultures, and critical infrastructure, promoting life safety, and fostering resilience practices 

Core Values 

• Community-Centric: Prioritizing the needs and safety of communities. 

• Innovation-Driven: Continuously developing cutting-edge solutions. 

• Relationship-Focused: Building strong partnerships with stakeholders. 

Leadership Team 

• Amber Rushton, Founder & CEO: With over 15 years of experience in emergency management and public safety, Amber leads Traverse Analytics with a focus on innovation and community resilience. 

• Mark D. Evans, Co-founder and Chief Operating Officer: Seasoned emergency management leader with over 15 years of global experience across sectors, specializing in disaster response, business continuity and organizational resilience. 

• Bryan Trudel, Strategic Advisor & Venture Capital Board Member: Brings 20 years of capital markets experience, specializing in energy sector investments and industrial decarbonization. 

• Dr. Robert Radovanovic, Strategic Advisor & Independent Board Member: An expert in geomatics and climate resiliency with over 25 years of experience in technology and education. 

• David Hill, Strategic Advisor & Independent Board Member: Offers 35+ years of expertise in industrial fire services and Indigenous community engagement. 

• Richard Arthurs, Board Member: A seasoned internal audit and risk management professional with global experience across various industries. 

Conclusion 
Traverse Analytics is an emerging force in predictive and prescriptive analytics, driven by a clear mission to help communities and organizations anticipate and prepare for disaster events. Although still in the early stages of market entry, with pilot programs currently underway, the company is laying a strong foundation through strategic partnerships, expert leadership and innovative technology. As Traverse Analytics continues to refine and scale its platform, it is well-positioned to become a trusted ally in building resilient, data-informed communities for the future.